In business and in life, we begin to celebrate those things that lead to multiple right answers. The diversity of our team or our work force, for example, becomes a real asset as we realize that everyone has something to contribute based on their own individual point of view. Or the concept of empowerment which we find is rooted in the principle that good ideas can come from anywhere.

As I work from the belief that there's more than one right answer, I find I'm approaching the world from a attitude of abundance rather than scarcity, from cooperation rather than competition. When I walk into the forest with my cameras, nature doesn't say, "There is one great photograph hidden here. One photographer will find it and be the winner. The rest will fail!" No, what nature seems to be saying is, "How many rolls of film do you have, Dewitt? I'll fill them all with right answers!"

When we bring that same attitude to our life, we become more and more comfortable with searching for that next right answer, with reframing  problems into opportunities, with embracing change rather than fearing it.

So we've found a definition that makes creativity accessible to us; we've opened ourselves to the possibility that there's more than one right answer. We've looked at the challenge we're facing and asked, "Do we have the right lens/perspective and the right focus?"

So why do we still hesitate? What's keeping us from seeing that extraordinary solution and manifesting it into reality? Could it be the fear of Making a Mistake?

Fear of mistakes is the single greatest enemy of the creative spirit. It haunts me in my business dealings, it looks through my lens, it stands at my shoulder every time I'm on the platform. Constantly it intones, "Don't take the risk. Don't try something new. Do it the way it's always been done." Again, it's my photography that shows me the foolishness of this kind of thinking.

The average National Geographic article is shot in four hundred rolls of film. That's over 14,000 photographs to get the fifty or so that make up an article. If I worried about making mistakes, I'd simply have to give up the profession. Time and again I've found that it's the ability to risk possible failure that has led me from the good shot to the great shot.

Consider Photograph #7. The famous French photographer, Cartier-Bresson, talked about the "decisive moment" in photography. Well, this is the "indecisive moment." My wide angle lens distorts the poor girl's feet till they're as big as her face. Her face is frozen at a particularly unflattering moment. There's overexposed light in the background. There's only one redeeming factor to this photograph and that's the fact that it's my daughter. And if I want to take her picture I will.

Boy, if I were afraid to make mistakes, this is the kind of failure that would make me pack up my cameras and never take them out again. In my photography however, I'm not worried about making a few mistakes, I'm looking for that next right answer. I knew something was exciting me about this situation. I kept at it. A little while later my daughter fell asleep, and with a few more intermediate attempts, I came to this vision of innocence and beauty. This is a vision worth capturing. Yet, if I'd been afraid to make mistakes --  if I wouldn't take the risk and try something new -- I'd still be back with the first image wondering why it didn't work.

I don't want to be afraid to make mistakes, but I don't want to make dumb mistakes either. I want the ideas I execute to be based on the best information I can get at the time. I want them executed with the finest technique, and I want them in alignment with my personal vision and my corporate vision. Then, if the idea does turn out to be a mistake -- what can I learn from it? How can I turn a win/lose situation into a win/learn situation? How can I turn it into a little victory and use it, as I did with my daughter, to press forward toward that next right answer; to reframe a problem into an opportunity?

Again, these are images that I hold up again and again as a metaphor in the rest of my life. Don't be afraid to make mistakes. I know there are decisions in businesses and associations that are "mission critical;" that have to be right the first time and every time. But if every decision becomes "mission critical" -- and that's certainly the natural tendency in business -- then our creativity atrophies and our mission of finding extraordinary solutions is doomed to failure.

Being creative. Not being afraid to make mistakes; believing there's more than one right answer; finding that new perspective, that new focus. Falling in love with the world. If we let it, creativity can infuse all the facets of our lives; and that when it does, life truly is extraordinary. When we believe it, we'll see it.

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